The Beermat Entrepreneur
“One of the reasons people like “The Beermat Entrepreneur” is because it is very structured.
The Big Beermat provides an excellent visual guide to the book and is very popular with Entrepreneurs and
SMEs.”
- Mike Southon, Author, The Beermat Entrepreneur
Brief:
The Beermat Entrepreneur is a best selling book about taking those first notes on a beermat and turning
them into a million pound company. The author, Mike Southon, is also a renowned public speaker and trainer
for large blue chip organisations such as Accenture, Rolls-Royce and the DTI.
To complement the book and its principles, Mike Southon engaged the services of Cognac to create the “Big
Beermat” to be used at events and to further promote the Beermat methodology.
Cognac Solution:
Working closely with both Mike Southon and Chris West (co-author), Cognac created a visual “road-map” of
the best selling book. Referring to pages throughout, and adopting the “Beermat style”, we were careful not
to create a replacement for the book, but to deliver a complementary aid for the Beermat Masterclasses and
speaking events.
Results:
Already the ‘Big Beermat’ is proving popular with potential Beermat Entrepreneurs, and is acting as the
perfect “appetizer” to those that are considering purchasing the book. Mike is also finding it extremely useful
as a handout/takeaway at his events.br>
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