big picture express
check list
we are clear internally about our messaging
we know how our audience thinks and feels about our products / services, USPs,competitors, buying criteria.
Can tick these boxes?
Big Picture Express is right for you!
more info or book day with cognacCan't tick these boxes?
Find out about Big Picture Lite.
more on big picture lite
£1,960
Pre-workshop
a. Pick what you’d like to communicate
Sales proposition
Investment opportunity
Project / Initiative
Strategy
Mission, vision, values
Other
b. Pick how you’d like your big picture to look
1. Pick the style you’d like
- Corporate
- Sketch
- Web 2.0
2. Pick your colours
3. Upload your logo
c. Choose who to invite
- strategists
- subject experts
- communicators (e.g.sales people)
Workshop with Cognac consultant
a. Series of structured discussions using Cognac methodology to distil & simplify your message
b. Determine with consultant the best big picture template based on the messages
c. Write copy for big picture
d. Choose graphics for big picture
We create your big picture and make text amends
a. Your message added to your chosen big picture template, style, graphics, colours and logo
b. Receive paper version of first draft and a link to online system to request copy amends
c. Copy amends made
Receive your big picture
Printed A1 mailed in tube
Link to PDF version for download
Options
Pick options/speak to a consultant about options for:
- Tools
- Printed big picture
- Multimedia big picture
- Web version
- Other
- Audience testing