Cisco Systems

“The patience, flexibility and attentiveness to detail makes working with Cognac a pleasure from beginning to end”

- Kate Fuller, Marketing Manager, Cisco Systems

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Brief:

In today's environment, where Internet worms spread across the world in a matter of minutes or seconds, security systems—and the network itself—must react instantly. A security system that is fully integrated into all aspects of the network can recognize potential suspicious activity, identify threats, react appropriately, isolate infections, and respond to attacks in a coordinated way.

The Cisco Self-Defending Network strategy allows organizations to use their existing investments in routing, switching, wireless, and security platforms to create a system that will help them identify, prevent, and adapt to both known and unknown security threats.

Cognac Solution & Result:

The Self-Defending Network is a highly complex and technically advanced solution. The ability to communicate its benefits to a busy decision maker holds a huge amount of value. Working with Cognac to distill a vast amount of information into its core and vital elements, Cisco have unlocked this value, and are now able to compell and educate their prospects in ten minutes using their big picture.

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