Fiscal Reps Ltd
“Cognac were able to understand this very complex topic and create a masterpiece of communication that
we could use to educate our marketplace quickly and simply. The innovative design creates an immediate
interest and will significantly reduce our sales lead time. Cognac understood the core message and the value
that we offer and reproduced our brand image perfectly."
- Mike Stalley, Founder & CEO, Fiscal Reps Ltd
Brief:
An opportunity exists to capture a significant amount of revenue managing insurance premium tax payments
and compliance for international insurance companies. The limiting factor on exploiting this potential and
winning revenue is being able to communicate the proposition clearly to senior decision makers at a number
of tightly defined prospect organisations.
Because of the shortage of "Mike Stalley hours" in the day and the physical location of insurance companies
FiscalReps were limited in the number of prospects they could meet within a short period of time.
A big picture to rapidly summarise the problems and show how FiscalReps solves them will remove these
constraints and allow FiscalReps to rapidly attain a very profitable niche position.
Cognac Solution:
Focussing on the core value of IPT compliance; ie avoiding the risks, the FiscalReps big picture was built to
educate first and "sell" second. Highly navigational and easy to follow - the big picture will allow FiscalReps
to communicate the key client benefits quickly, significantly reducing the sales lead time.
Results:
Within the first week the big picture was having an impact in initial sales meetings. FiscalReps looks set to
grow with a consistent message and clear and compelling sales aid to close deals. With the recruitment of
additional staff planned, the big picture provides a simple and clearly defined sales approach that all staff can
understand and use quickly.
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