how it works
step 1: develop message: align stakeholders
determine the 10 minute message
brief
- Identify audience(s)
- Impact desired
- Channel required
- Define success & measurements
1-1 interview
We engage stakeholders 1-on-1 to get a mix of viewpoints.
create the visual message
structure
Engage key stakeholders in high-level feedback.
copy
Add detail and test with audiences.
step 2: communicate message : engage audience
engage with different formats
development
measure results
Measure the impact of the communication.