How we do it

A typical project is formed of two main steps; 1 - Uncovering your big picture, then 2 - Communicating your big picture. Here is a brief overview of the process:



Clarify the brief:

• Identify audience
• Agree on desired impact
• Define success & measurements
• Determine key stakeholders
• Determine media & channel required

Consulting:

• 1-on-1's
• Research groups

We engage all your stakeholders 1-1 to get a mix of viewpoints.

Cognac internal process:

• Uncover your big picture
• Create a visual map
• Check drafts against objectives

Structural Draft:

We then engage your key stakeholders in the feedback process.

Big Picture Presented:



Communicate the big picture:

We then utilise relevant media to communicate the message.

Finally, we measure impact

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For more information, call Ellen on 020 7084 6741 or Email ellen@cognac.co.uk

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