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Cisco Systems (Technology)
"Working with Cognac is a pleasure from beginning to end..."
“The patience, flexibility and attentiveness to detail makes working with Cognac a pleasure from beginning to end”
- Kate Fuller, Marketing Manager, Cisco Systems
In today’s environment where internet worms spread across the world in seconds, security systems and the network itself must react instantly. Cisco’s ‘Self-Defending Network’ is a highly complex and technically advanced solution. The ability to communicate its benefits to a busy decision maker holds a huge amount of value.
The Cisco Self-Defending Network strategy allows organisations to use their existing investments in routing, switching, wireless, and security platforms to create a system that will help them identify, prevent and adapt to both known and unknown security threats.
Cognac Solution:
The vast amount of information surrounding the Self-Defending Network needed to be distilled into its core and vital elements. Through the big picture process the ‘10 hours’ of data was transformed into a 10 minute message to compel and educate prospective customers. The big picture then presented this essential message in a visual format that is easy to explain, understand and remember.
Results:
Working with Cognac to distil a vast amount of complex and technically advanced information into its core elements, Cisco have unlocked this value and are now able to compel and educate their prospects in ten minutes using their big picture.
