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FiscalReps (Financial & Professional Services)
"Our big picture has significantly reduced our sales lead time"
“Cognac were able to understand this very complex topic and create a masterpiece of communication that we could use to educate our marketplace quickly and simply. The innovative design creates an immediate interest and has significantly reduced our sales lead time. Cognac understood the core message and the value that we offer and reproduced our brand image perfectly.”
- Mike Stalley, Founder & CEO
An opportunity exists to capture a significant amount of revenue managing insurance premium tax payments and compliance for international insurance companies. The limiting factor on exploiting this potential and winning revenue is being able to communicate the proposition clearly to senior decision makers at a number of tightly defined prospect organisations.
Because of the shortage of “Mike Stalley hours” in the day and the physical location of insurance companies FiscalReps were limited in the number of prospects they could meet within a short period of time.
A big picture to rapidly summarise the problems and show how FiscalReps solves them will remove these constraints and allow FiscalReps to rapidly attain a very profitable niche position.
Cognac Solution:
Focusing on the core value of IPT compliance; ie avoiding the risks, the FiscalReps big picture was built to educate first and “sell” second. Highly navigational and easy to follow - the big picture will allow FiscalReps to communicate the key client benefits quickly, thereby significantly reducing the sales lead time.
Results:
Within the first week the big picture was having an impact in initial sales meetings. Fiscal- Reps looks set to grow with a consistent message and a clear, compelling sales aid to close deals. With the recruitment of additional staff planned, the big picture provides a simple and clearly defined sales approach that all staff can understand and use quickly.
“Getting the big picture created was the best marketing money we have ever spent. It has enabled us to explain the concept to potential clients quickly so that we spend our time with clients discussing their situations and solutions rather than educating them on the issues at hand. We’ve been able to grow the business quickly using a unique concept which has meant that recipients remember us and exactly what we offer.”
Mike Stalley, Founder & CEO
