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QUBE Networks (Technology)
"The TradeShow was a huge success..."
“Thanks for all your hard work guys - you’ve all been a delight to work with, and I will have ZERO reservations about recommending anybody to Cognac. You guys ROCK, and this is by no means our last “big picture.” We have all the other tabs to fill in yet!””
- Thomas Howard, CTO, QUBE Networks Ltd
Communicating the benefits of an ultra-reliable infrastructure to a busy IT Director, is not an easy task. QUBE were losing sales that they deserved because of the lack of an instant “hook” with which to grab their prospects attention. Cognac were briefed to produce a big picture to be used specifically for a trade show, and as a high impact take home for interested parties. The deadline was..ahem..tight to say the least. The big picture needed to describe the full range of QUBE’s services, whilst being a useful tool in general to show the difference between reliable and RELIABLE infrastructure!
Cognac Solution:
The QUBE Big Picture focussed on one question, “How Reliable is Your Infrastructure?”. It then proceeded to educate the reader on how to determine this reliability, how to achieve it, and where to apply it within the business. By producing a strict project timetable early on, which everybody stuck to, Cognac were able to deliver everything as promised and beyond.
Results:
The Trade Show was a huge success, and thanks to the big pictures, prospects were able to quickly recall the key services and value that QUBE had to offer. With the big picture being used by QUBE Sales teams to great affect, Cognac are now looking forward to several future projects with QUBE in other key business areas.
