Blog post by Ricky O'Neill
Credit crunch: Motivator or Terminator?
For some companies (Cognac included) the hype and media around the credit crunch is proving to be a great motivator. Daily headlines of job losses and price rises focus employees on productivity and profit. Whilst short sight might reduce spend on marketing and communications, those that are in it for the long haul are capitalizing on stand out messaging, ensuring their staff are motivated and inspired to succeed and embracing any change with clear internal and external communications.
In fact if communication had been at more of a forefront in Lehman Brothers, Anthony Hilton (see PR Week 19 September) proposes “it is possible to argue that this disaster could have been largely avoided if they had been a bit more willing to communicate with the outside world… because they never had to interact with anyone outside their environment, investment bankers became disconnected from reality”
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