Posted by Anna Brandon
Why it is important to invest in communications during an economic downturn
Compiled by Marco Forgione, IVCA Chief Executive
2009 is likely to be a challenging one for many members due to the financial uncertainty. As part of our ongoing commitment to add value to our members, support the industry and provide member focused services, we have put together a selection of comments which highlight the business benefits of continuing to market during a recession. The current climate offers brands opportunities to build market share and establish clearer brand loyalty. This though can only be achieved through effective communications. Large companies have the opportunity to cement their position as market leaders, while smaller companies can take advantage of the decrease in marketing noise to increase market share....
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