OFSCI Group



“Having Cognac look at us objectively, and being quite brutal with what should be in and what should be out, left us with a truly perfect 10 minute overview of what OFSCI offers"

- Paul Heathcote, OFSCI

Brief:

OFSCI had been struggling to align the UK foodservice industry around key standards because the topic is perceived to be boring and non-urgent. There are £450 million of benefits for members available in the UK alone that few people realise and appreciate.
Success for OFSCI relied on capturing the interest of the industry. OFSCI had the necessary collateral and detail to communicate this message well in two technical hours – but wanted to get across that core message to a wider audience within ten minutes.
OFSCI was therefore committed to explaining this proposition in a simple, compelling manner.

The big pictures are being used:
  • In face-face meetings with prospective members
  • At exhibitions as a high impact take-home
  • Mailed to members old and new

Cognac Solution:

By distilling down the technical information into an easy to understand, visual representation of the benefits on offer, prospective member organisations can quickly see what is relevant to their sector and make a decision.

Results:

Membership is increasing, and hours are being saved in meeting time with propsects. The format has worked so well, that OFSCI have based their entire website on it.

FREE Resources:
Case study pack?
Call from consultant?
Quarterly Briefing?



















We Respect Your Privacy:

Your details will only be used to send you the information you have asked for. Cognac will never sell your details.