One Giant Step Foundation



“One Giant Step is a complex project to communicate rapidly. The investors we are talking to are busy people and we needed to be able to explain the big picture and capture their attention fast. People understand and get excited about what we are achieving. We are therefore getting strong support, as well as relevant introductions."”

- Chris Rose, CEO, One Giant Step Foundation

Brief:

ONE GIANT STEP is raising £16.18m funding for six global projects to create a global shift in thinking. The project is complex, ambitious and achievable. Over £500k has already been invested to prepare the plans for implementation. A 50 page business plan and 30 page brochure exist, explaining the project over several hours. Cognac were engaged to clearly communicate the "big picture" of this important message to busy, wealthy investors in a compelling way, within ten minutes.

Cognac Solution:

Working closely with Chris Rose, CEO of the One Giant Step Foundation, Cognac built a vivid and compelling big picture that would "stand alone" if mailed, but be equally valuable as a meeting aid. The One Giant Step brand is key to the Foundation’s success and Cognac paid particular attention to maintaining that brand throughout the project.

Results:

One Giant Step has had a fantastic reaction to their big picture, and use it in all key meetings.

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