Winning By Sharing
“The impact of the Big Picture as a companion to the book has exceeded my expectations. It has generated
a level of interest in the book that would not have been possible with synopses or sample chapters. More
importantly, it actually does enable a wide variety of ideas to be distilled and then communicated to anyone
in ten minutes. I’m proud and honoured to be working with Cognac who also provide the book’s payment
and fulfilment services in a professional, no fuss way. The value exchange is a perfect example of winning
by sharing.”
- Leon Benjamin, Author, Winning By Sharing
Brief:
Winning by sharing is about the dramatic changes in the nature of work, the emergence of the network
economy and its implications for corporations, employees and portfolio workers. It describes the emergence
of extensive, global networks of people who want to work and conduct business in completely different ways,
which are at odds with the traditional nature of the firm and its command and control organisational structures.
To demonstrate the power of Winning by Sharing as a principle, and to give readers a means of explaining
the value of the book to their peers - Cognac, Business for Good & Leon Benjamin decided to create a unique
combination of book and big picture overview.
Cognac Solution:
The Big Picture is a highly functional, attractive visual presentation of the book's contents, encapsulated on
one A1 sheet of paper, that helps you better take in and remember what you have read. It's ideal for any
group discussion, for stimulating brainstorming and networking. The further simplified version is used by
Leon and his partners to describe the value of the book at seminars or large gatherings.
Results:
Feedback from those who have already pre-ordered their Book/Big Picture packs has been incredible. They
are excited by the fact that they have a compelling and visually stunning tool with which to convince their
friends and colleagues of the principles and values of the book.
We Respect Your Privacy:
Your details will only be used to send you the information you have asked for. Cognac will never sell your details.